The Magento eCommerce platform has been revolutionizing online businesses for many years. It is highly successful due to its sophisticated style, overall functionality, and the platform’s modularity. Magento continues to grow, and new plugins are constantly being developed, cementing its…
--“We examine the items you've purchased, items you've told us you own items you've rated, and items you've told us you like. Based on those interests, we make recommendations.” -- This is how Amazon defines recommendations of their products they…
A recent report by MarketsandMarkets predicts dramatic growth in the VOD market over the next few years. According to these projections, the VOD market – which roughly comprises OTT, PayTV, and IPTV – is set to grow up to US…
We here at Trouvus are constantly monitoring the market, looking for new trends to capitalize on, both for ourselves and our clients. One interesting area for media service providers and video platforms over the next few years will be the…
A whopping 300 hours of video are uploaded to YouTube each minute, which is a threefold increase since May 2013, reports ReelSEO. And while YouTube is currently the most dominant video hosting service, other platforms are experiencing similar trends as…
The goal of the YouTube video recommendation system is plain: to provide personalized high-quality video recommendations to its users. The way YouTube is able to accomplish this goal is anything but. Unsurprisingly, the folks at Google have developed elegant solutions…
Customer engagement is a goal for virtually any business with an online presence (i.e. virtually any business these days). So it follows that businesses want followers, likes and the like. But what happens when the people following you on social…
It’s easier to sell to a customer that is already on your site rather than one who isn't. And it’s easier to sell to an existing customer than to a brand new prospect who is less familiar and comfortable with…
There are ways of optimizing your web service business which might give a significant boost to revenue growth, increase sales per order and improve user's engagement. Some of the commonly used methods are targeted marketing, improving customer service, and delivering…
Everyone who loves watching films, listening to music, traveling, or shopping online will agree that there is nothing quite as satisfying as finding new products or destinations that are “just right”. But not everybody is aware that behind pretty much…
